The Google Grinch: How uncontested ads are wasting your marketing budget this holiday season

Advertisers like you will pay Google over $70 billion this holiday season alone, and some of that spend is actually being wasted. A flaw in Google Ads could be causing you to bid against yourself, leading to unnecessarily high CPCs. At BrandPilot, we call this the Uncontested Google Ads Problem (Search & Shopping).

Jenn Paterson

Sales Management, Business Development and Digital Marketing Client Partner with over 11 years of experience driving revenue growth and enhancing brand presence. Areas of refined expertise include search & social advertising strategy.

John Beresford

John’s career has been dedicated to the Art + Science of sales, where he now helps technology companies accelerate their revenue strategy while developing world-class sales organizations in the process.

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About the webinar

Join Jenn Paterson and John Beresford from BrandPilot AI in this live webinar to help uncover:

• Why your Google Search and/or Shopping CPCs are inflated without constant competition.

• The scale of impact this could be having on your budget.

• Practical strategies to prevent self-bidding on Google Search & Shopping Ads.

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