The Hidden Cost of Google Ads: Solving the Uncontested Paid Search Problem

Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to unnecessarily high CPCs. At BrandPilot, we call this the Uncontested Paid Search Problem.

Jenn Paterson

Sales Management, Business Development and Digital Marketing Client Partner with over 11 years of experience driving revenue growth and enhancing brand presence. Areas of refined expertise include search & social advertising strategy.

John Beresford

John’s career has been dedicated to the Art + Science of sales, where he now helps technology companies accelerate their revenue strategy while developing world-class sales organizations in the process.

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About the webinar

Join Jenn Paterson and John Beresford from BrandPilot AI in this live webinar to help uncover:

Why your CPCs are inflated, even in the absence of consistent competition
The Uncontested Paid Search Problem revealed.
The scale of the impact on your budget.
Practical strategies to fix and prevent bidding against yourself.

Stop overspending and optimize your search campaigns.

The Hidden Cost of Google Ads: Solving the Uncontested Paid Search Problem

Jenn Paterson

John Beresford

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About the webinar